One of the greatest assets that an individual can possess in the creative industry is the ability to think differently. This will potentially be the yardstick to measure teams saddled with the tasks to craft new ideas to move products, companies and communities at large from one point to another.
It is true that some proven techniques that has worked before might be easier left as is.... you have probably heard severally that there is no need to re-invent the wheel... I dare to challenge the norm and will be glad to see more creative people craft new and fresh approaches to the wheel itself. after all, innovation they say is when we twick what is already invented, making it suitable or should i say re-packed for use as a new application.